In all the time I’ve spent watching people use the Web, the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them. When we’re creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we’ve organized things,

As quickly and clearly as possible, the Home page needs to answer the four questions I have in my head when I enter a new site for the first time:

Here’s the rule: If you can’t make something self-evident, you at least need to make it self-explanatory.