Distribution Determined Design
second factor concerns distribution, usually referred to as go to market (GTM).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
CORA: Conversion -> Onboarding -> Retention -> Advocacy
The four primary levers of product success.
In the last few months, I spoke with many folks in content and design who work in senior positions either in corporations, or growing startups, and some of them work as an IC. I could not find a single practitioner who said that they made a
... See moreThis new way of winning distribution is quite different from the old way. Yes it’s also capital intensive, but you’re not buying real estate. You have low fixed costs, and variable costs that scale with usage (vs. real estate servicing that you pay regardless of use). And where branch-banking might have had winner-take-all dynamic regionally, there... See more
Ayo Omojola • Wave Hunting
The Internet has made distribution (of digital goods) free, neutralizing the advantage that pre-Internet distributors leveraged to integrate with suppliers. Secondly, the Internet has made transaction costs zero, making it viable for a distributor to integrate forward with end users/consumers at scale.... See more
This has fundamentally changed the plane of com