Distribution Determined Design
Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand es... See more
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
second factor concerns distribution, usually referred to as go to market (GTM).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
hbr.orgSometimes the product innovation is the distribution
interconnected.org