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Bundles, One of the Futures of Newsletters
Newsletter businesses are by no means new: Goop, Gwyneth Paltrow’s wellness empire, started as a newsletter back in 2008; Morning Brew, which launched in 2015, now brings in more than $20million in revenue.Business analysts such as Ben Thompson of Stratechery and Bill Bishop of Sinocism have built substantial readerships around their insightful tak... See more
Oliver Franklin-Wallis • Newsletters could be the next (and only) hope to save the media
As the amount of content grows, so does the market for credible curators.
A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the ... See more
A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the ... See more
gabygoldberg.medium.com • Curators Are the New Creators. The Business Model of Good Taste | by Gaby Goldberg | Medium
The bigger a bundle gets, the more likely it is that a subset of users are all paying for basically one piece of the bundle, which could be sold separately at a better price.
Byrne Hobart • The Diff | Byrne Hobart | Substack
