Saved by Ted Glasnow
Ways to differentiate your product
STEP 5. Isolate Your Unique Attributes or Features
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
According to Professor Hall, the most successful commodity products differentiated themselves in one of two ways: either by low cost or by having the best reputation for quality or service.
David Ogilvy • Ogilvy on Advertising
