Design talent is a distraction
To see effective design-type strategy, you must usually look away from the long-successful incumbent toward the company that effectively invades its market space. There you will find a tightly crafted and integrated set of actions and policies.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Bill taught me a lot about design. He believed that design isn’t just about the surface of a building or the pixels or an interface — rather it’s about the end-to-end experience of a building or a product, and its about its purpose. Design is the first signal of intent that a founder brings to an idea. Intent is important to consider as a bui
... See moreJohn Borthwick • Building bicycles for our minds
The few that succeed are usually those that are really good at product discovery,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
That you should never outsource your story or any component of your competitive advantage.