Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
everything except the content.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
But the cornerstone of innovation for the purposes of business is that someone else sees value in what you’ve made; it changes the market. Innovation is an idea with legs, if you will, with the charisma to draw a crowd.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
‘It clarifies the structure of the product. And more: the product speaks – in a sense. Optimally, the product is self-explanatory.’
Alice Rawsthorn • Hello World: Where Design Meets Life
