Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Vergantiamazon.com
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
You have to think about simplicity as being primary when you’re trying to tell a story. A product must be designed so that it doesn’t get lost in the same old narrative of its broader category.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Interaction design generally includes the underlying conceptual models
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The objective of such ‘designs’ was to provide guidance for the craftsmen who would fabricate their contents, with the aim of ensuring that the end result was as the architect or designer had envisaged. This role seems clear enough, but design was soon also used to describe the thought process behind the development of the ideas represented in thos... See more
Alice Rawsthorn • Hello World: Where Design Meets Life
Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
-Virginia Postrel, The Substance of Style: How the Rise of Aesthetic Value is Rem
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