Sean sees lots of people in the online education world focusing their time entirely on marketing, but his focus is on making his products better for his existing audience.

If you can create a new category for yourself, and avoid all comparison conversations, your ability to attract clients (and set the price) is going to explode through the roof. But if you can help your clients create new categories for themselves, and use writing (and languaging) as the vehicle to do that, you’ll be able to buy yourself a five bedr