Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmullamazon.com
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
We start from the presumption that our people are talented and want to contribute. We accept that, without meaning to, our company is stifling that talent in myriad unseen ways. Finally, we try to identify those impediments and fix them.
While we’re busy with the tactical stuff, we often skip the important first step—of reflecting deeply about the reason our idea or project needs to exist and the change we’re trying to create. This first step is harder than it seems, because asking these deeper questions makes us feel vulnerable to failure. We’d rather press on unenlightened, doing
... See moreyou may have noticed that I have expressly not sought to define the word creativity—and that’s intentional. I don’t do it because it doesn’t seem useful. I believe that we all have the potential to solve problems and express ourselves creatively. What stands in our way are these hidden barriers—the misconceptions and assumptions that impede us with
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