
Conscious Capitalism: Liberating the Heroic Spirit of Business

Constructive capitalists are able to turn thin value on its head and create thick value instead—value that matters, value that lasts, and value that multiplies.
Umair Haque • The New Capitalist Manifesto: Building a Disruptively Better Business
With most of our basic needs taken care of, businesses increasingly try to create needs, feeding the illusion that more stuff we don’t really need—more possessions, the latest fashion, a more youthful body—will make us happy and whole.
Frédéric Laloux • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
Instead of just producing goods, a constructive capitalist makes betters—bundles of products and services that make a difference to people, communities, and society by having a tangible, meaningful, enduring positive impact on them.
Umair Haque • The New Capitalist Manifesto: Building a Disruptively Better Business
DERRICK JENSEN (This article first appeared in the March 2003 issue of the Ecologist, www.theecologist.org)