Choose your customers
seths.blog
Choose your customers
At the earlier stages of the company, when you're actually out trying to get some customers, do whatever the hell the customer wants. If they're going to pay you, the customer is right. Because you need that initial money. You need that customer on the list to go get the next one. If you have to give away whatever you're doing, give it away. Get th
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
It’s critical to start with the right set of early customers to kick off all the self-reinforcing growth cycles we’ve discussed above. You have to start by knowing who your best early customers will be — for productivity/collaboration companies that’s often knowledge workers on remote and distributed teams, and often engineers.
Medium • Zero to 1: Product Fundamentals for Go-To-Market
Early Customers: Niche down and serve the selected audience first. While “there can be only one” seems scary initially, the intercept of an excellent GTM strategy happens when you have the solution that perfectly captures the target market's needs.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Marshall Goldsmith, one of the world’s top executive coaches, put it to me this way: “Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose. Focus on helping great people get better.”