Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.

The last feature—mutual matching—is marketed as a safety feature, helping decrease the chance of unsolicited harassment. But, as a friend has said, “the problem is that the apps assume textual harassment is a worse problem for women than failure to actually meet anyone interesting.” Rather than introduce new technical patterns, the apps maintain th... See more

Finally, dating is extremely culturally-sensitive. Women don’t want to be explicitly messaged by creepy men and they don’t want to meet you at night in a dark alley. Men try to balance the fine line between confident and pushy. In fact, just merely the word — dating — has a lot of baggage associated with it.