Some said the ads were misogynistic and were chastising women for not casually sleeping with men.

People on TikTok took issue with the messaging, labeling it "tone-deaf" and offensive — particularly to those who had chosen a celibate lifestyle as a result of trauma.

Caroline Gill of IMA mused that the idea might have stemmed from universal dating fatigue, suggesting, "I think every woman who has endured online dating has, at some point, said, 'Fuck it, I’m joining a convent.'"

But, the ad fell from grace, missing the mark at a critical time when discussions about women's safety are paramount. Audrey Dahmen crit... See more

This is a clear example of adopting the aesthetic and lingo of a generation—using a playful tone like "come on, you know damn well that..."—without considering the socio-political context in which the messaging operates.

In an era where women are painfully aware of the patriarchy's omnipresence, and where femicide at the hands of men is still alarmi... See more