That said, the web3 experience still remains complex and confusing to all but the most technical or committed. By baking money into the protocols themselves, web3 has been able to bootstrap demand further ahead of user experience than the paradigms of the past, but that won’t be enough to cross the chasm.

What web3 offers for me, via more flexible and dynamic forms of digital ownership, is business models where decentralized organizations and public goods can be tied directly to equity and revenue streams — the merger of Red Hat and Linux, via tokens. If we can do that, the foundation of open resources we can build will increase dramatically and pow... See more

In Web2, the primary GTM stakeholder is the customer. But in Web3, the alignment of incentives through stakeholder primacy means that the entire community of contributors within a network are turned into stakeholders - driving the need for new distribution strategies.

The Web2 allowed us to enjoy peer-to-peer (P2P) interactions on a global scale, but always with a middleman: a platform acting as a trusted intermediary between two people who do not know or trust each other. While these Internet platforms have done a fantastic job of creating a P2P economy, they also dictate all the rules and they control the data... See more