The New Creator Economy: A Guide on Web3 Go-To-Market Tactics and Strategies

Paola Vivoli offers us in this article a guide on go-to-market in web3.

In Web2, the primary GTM stakeholder is the customer. But in Web3, the alignment of incentives through stakeholder primacy means that the entire community of contributors within a network are turned into stakeholders - driving the need for new distribution strategies.