Saved by Mike Renaud
02 Brand Building
shortest answer is that branding is the necessary precursor to marketing. A brand is built on internal attributes that don’t change, such as a company’s values or vision. Branding is the construction of a company’s brand.
Bill Kenney • Conquer Your Rebrand
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.
Al Ries, Laura Ries • The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.
A brand clearly states... See more
A brand clearly states... See more
Koto • Early-stage branding: driving go-to-market impact
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to th... See more