Saved by Mike Renaud
02 Brand Building
A brand is trust. A brand is an expectation that the customer will be happy with his or her purchase. A brand is something built by creating a group of products that all serve the same person.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
This is silly simplified but people who work in “Brand” are typically valued for their taste and ability to forecast and predict trends. They see the power in the details that will later shape public opinion about a brand. Do we use a red heart emoji or a white heart emoji? Meaningless to 9 out of 10 people in a board room but worthy of a full deba... See more
Rachel Karten • How to Move From Social Marketing to Brand Marketing
The first step in building a brand is to look inside and see where the raw energy will come from.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Moral of the story: Constant, consistent, and relentless contact with your list, your market, and your customers can build you a powerful brand people buy from, and often sight-unseen, simply because you have such a strong sense of what they want before they even do.