“Black Hole Words” and the power of asking stupid questions

you also need to search out the world-rocking scary questions you’ve been unintentionally shrinking from.

we often undercommunicate our ideas. They’re already so familiar to us that we underestimate how much exposure an audience needs to comprehend and buy into them. When Harvard professor John Kotter studied change agents years ago, he found that they typically undercommunicated their visions by a factor of ten.