Bitwise: A Life in Code

personal preferences, preconceptions absorbed from marketing, and social symbolism, as well as the immediate experience of a piece of culture, and eventually produces a personal answer for whether you find the thing at hand enjoyable or repulsive. So it can be difficult to distinguish that organic social code from the software code of recommendatio

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I have often heard it said of social media: ‘when you cannot see the product being advertised, it’s because you are the product.’

Our preferences and opinions become part of the programme, encouraging certain types of thoughts and behaviours in others. The ‘like’ button is integral to the function of social platforms and yet what purpose does it ser

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ours is an era of decline that has turned from the outward to the inward obsession with identity and “authenticity,” both personal and tribal, fueled by digital connectivity. Paradoxically, social media in this sense is anti-social, leading to the disintegration of community through a kind of connected isolation.

The primary modern manifestation is what I’ve previously labeled waldenponding — a fearful retreat from the technologically mediated modes of rich connection that would enable such maximal collectivization. The fetish object of the waldenponder is the individual brain doing “deep” work, with minimal collectivization, and maximal egoism.