Beyond the Agency Box
change from “Do everything” or “Do what we do well” to “Do what matters to the customer” and “Do what you are best at.” Outsource the rest, or find business partners to provide it with you.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
The key questions that you need to be able to answer for your own agency (and that you need to ask to help clients) are: What is your Marketing Strategy? Which segments of the market are you focusing on? How are you differentiated from the rest? What is your USP? What is your Quantifiable Customer Value Proposition? What is your Elevator Pitch (say
... See moreRobert Craven • Grow Your Digital Agency
Dream clients will connect with your mission to improve their business holistically. They understand that this takes time, and that they should lean on your expertise in a genuine partnership.
Liam Veitch • Stop Thinking Like a Freelancer
Can you see how much more valuable this is than a gym membership? The bundle does three core things: 1) Solves all the perceived problems (not just some) 2) Gives you the conviction that what you’re selling is one of a kind (very important) 3) Makes it impossible to compare or confuse your business or offering with the one down the street