So in this post I’m going to reject the commonly accepted wisdom and look at why specializing is hard, why it fails and what an alternative path looks like. The answer lies in developing strong opinions and a distinctive vibe.

Ours is an economically oriented age. In earlier times, world-view was more important. Today, nobody can exist without considering economics: we are concerned with economic form. Also because the need for rational design necessarily follows the previous overemphasis on emotion or historical forms. (Because, like clothes, forms also wear out.)

Econom

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The problem with niche strategy, in a nutshell, is that it's a reliable destroyer of the human spirit. It's built on the assumption that we can segment ourselves, and turn one static aspect of the self into an economic engine that makes the rest of our life feel how we wish it'd feel. It's a nice idea in theory, but after everything I've experience

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