What this translates to is an avid acquisition play, where display and traditional media are targeted toward the defined enterprise segments that have traditionally yielded the highest return. Often,

No user data we had, if fed freely into the topics that Facebook’s savviest marketers used to target their ads, improved any performance metric we had access to. That meant that advertisers trying to find someone who, say, wanted to buy a car, benefited not at all from all the car chatter taking place on Facebook. It was as if we had fed a mile-lon