Andrew Bosworth on FB ads

One of the most interesting memos about the acquisition of Instagram by Facebook.On this memo, Mark Zuckerberg starts to share how excited he was about what he could do to grow lnstagram as an independent brand and product while also having Kevin Systrom (Founder of instagram) take on a major leadership role within Facebook that would span all of t... See more

Our site used to carry much more advertising that it does today. That changed when we figured out the average EPV (earnings per visitor) for each type of action, and realized that the value of the average visitor in terms of agency leads was 5.9 times the average ebook sale value, which in turn was worth about 15 times the average ad revenue per vi

... See more

Another problem with this advertiser relationship with websites was logistics. Not only was it hard to decide which websites to buy ads on, but it was hard to coordinate. Each website often had their own ad sales team and there wasn’t enough time and resources as a buyer to deal with all these sales teams.

The memo continues to outline the conversation they had prior to the acquisition, the challenges they face to just be able to meet and negotiate as well as their differences when it came to pricing, how and where to share the photos, how to sync data (photos), how would Kevin Systrom fit into the organization, and the priorities for each of them fo... See more