ADBE-Deep-Dive-2
range from $180 billion to as high as $490 billion by 2025.23
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
And, of course, the margin differential means that ad revenue that’s a small percentage of the top line might have much larger impact on the bottom line. At least, until everyone else tries the same…
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Its acquisition gave Adobe a huge window into Web analytics, crucial for marketers to understand just how successful their creations were at attracting and engaging audiences.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
-Subscriptions (73% of total revenue)