And if you’re having trouble making your contribution, realize your challenge is a story you are marketing to yourself. It is the marketing we do for ourselves, to ourselves, by ourselves, the story we tell ourselves, that can change everything. It’s what’s going to enable you to create value, to be missed if you were gone.

accountable for the results.

Take The Blame. It is your fault if something goes wrong or doesn’t work or there is a communication failure. That’s both internal and external. Do Right. Be more concerned about doing the right thing than about being right.