A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
In that initial frenzy of activity, don’t forget to ask your client, “What do you want this advertising to do?”
Art and ads have a key difference. Great art starts with the maker. Great ads start with the market.
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same. Go through a magazine and pick out the advertisements you like best. You will probably pick those with beautiful illustrations, or clever copy. You forget to ask yourself whether your favorite ad
... See moreWhen I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most?