A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious
I’m a Fake Brand, in a Fake World: The Secrets Behind Designing a Great Fictional Brand for TV and Film
itsnicethat.com
Art and ads have a key difference. Great art starts with the maker. Great ads start with the market.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
What we admired about the creative spirit was the searing honesty it brought, and the ruthless reduction of everything in our hopeful, over-freighted briefs to the essentials. That, and the dramatisation – whether emotional, humorous, rational or irresistibly charming – of the single, unique role the brand could claim in people’s lives, distinct fr
... See moreInstead, the advertiser must carve out a need or identify some hole in the world and make a reasonable argument that its product fills the void. The more ephemeral and abstract the thing is, the more postmodern the advertising can be because, ultimately, the goal of postmodern advertising is to elicit an emotion and attach the object to that emotio
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