New media technologies are rapidly emerging. Looking back on the past few decades of media, it’s clear that the content that catches hold plays a foundational role in sculpting how we live and think and interact. As the technologies with which we create and communicate change, cultural transmission will change in tandem.

-When you watch a Presidential Debate or NBA final, how often are you checking live reactions on Twitter or internet message boards? Bullet commentary embeds that community directly into the product, letting you tap into the hive mind and find camaraderie through your screen.