4 user onboarding strategies to help you convert more users and reduce churn | Blog | Simon McCade | Product Designer for Tech Companies | Bristol
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4 user onboarding strategies to help you convert more users and reduce churn | Blog | Simon McCade | Product Designer for Tech Companies | Bristol
Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in... See more
Onboarding (where users learn the rules and tools to play the game),
Yu-kai Chou ā¢ Actionable Gamification: Beyond Points, Badges, and Leaderboards
ā¢ Novices need onboarding. They need to be welcomed, given some goals to achieve, and introduced to the way the community functions.
Julie Dirksen ā¢ Design for How People Learn (Voices That Matter)
The lengthier your onboarding, the more important it is that it doesn't leave users empty-handed at the end.