293 / Is self-expression just conformity in disguise?

Everyone gives you roadmaps for living life and becoming free. You just have to buy their products, embrace their story, or join their company, and instead of having to develop your own agency, the respective institution will make you part of their special group.

heroic individualism: an ongoing game of one-upmanship, against both yourself and others, paired with the limiting belief that measurable achievement is the only arbiter of success. Even if you do a good job hiding it on the outside, with heroic individualism you chronically feel like you never quite reach the finish line that is lasting fulfillmen

It’s liberation from the idea that we can self-optimize ourselves to the point of not needing anyone else. That if we work hard enough to survive in a competitive economy, we’ll be able to buy, order, or summon anything we might need within 24 hours, and that is somehow progress. That instead of asking for help and support from the people and frien

We internalize the message of what Byung-Chul Han has called the “achievement society” where the primary goal of a life is to constantly improve, nudged to become “entrepreneurs of [our]selves.”⁠1 But constantly trying to be “better” can push us toward goals that are not ours, robbing us of our connection to ourselves.