1, #91 - What? So What? Now What?
Stick to questions starting with “What” and avoid questions starting with “Why.” It’s no accident that six of the Seven Essential Questions are What questions.
amazon.com • The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
Behind “So what?” is “What does that have to do with me?” Let all your content answer that question.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Situation: What is the state of affairs today. Facts, data, and unambiguous background.Complication: What has changed that requires action. What is the problem?Resolution: What we need to do to resolve this complication.
Lenny Rachitsky • The Minto Pyramid Principle and the SCR Framework
Customer-centric thinking asks: So what? Who cares?