1, #91 - What? So What? Now What?
I think “And what else?” is the best coaching question in the world. It does two things: It extends the period of curiosity, and it tames your advice monster.
There will be a small group of “What” and “How” questions that you will find yourself using in nearly every situation. Here are a few of them: What are we trying to accomplish? How is that worthwhile? What’s the core issue here? How does that affect things? What’s the biggest challenge you face? How does this fit into what the objective is?
Chris Voss • Never Split the Difference: Negotiating As If Your Life Depended On It
Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
amazon.com
Behind “So what?” is “What does that have to do with me?” Let all your content answer that question.