Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything cha... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

The notion that people struggle to make decisions is one of the classic premises used to justify pushy and manipulative sales techniques.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Sharecropping — Prolific Publisher

Regina Anaejionu prolificpublisher.com

Business Models and

I’d argue that the gist of sharecropping on social media is: We rent space on platforms we don’t own. We pay for that space by becoming “the product” whose attention is sold to the highest ads bidder. Our attention is also being usurped by the makers of the platform and what they’ve programmed their algorithm to show us. Our data is being collected, stored, and reused without our knowledge or permission (at times). We are still the workforce that fills the platform with value, ideas, content, and meaning. ------ It doesn’t benefit major social media companies (in a modern, capitalistic business sense) to encourage us to do the things that actually help us change the world and grow our businesses, and spread our ideas the way “gold standard” people are. ----- In the age of AI—and tons of people competing for attention online, if you are a thought leader with meaningful ideas to share: • Trying to compete on quantity is actually foolish. • Trying to compete on quality will weed a few people out, but is clearly not enough because most people I know are already trying that. • Competing on placement, relevance, and the strategic platform you build for your thought leadership is a much better way to spend your energy.

"But aren't people indecisive?" - Marketing For Hippies

Tad Hargrave marketingforhippies.com

non-coercive marketing and

Often in sales and marketing, we’re not really listening at all. We’re trying to convince people to ‘say yes’ and work with us.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Neither or these work very well or feel very satisfying.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

slow marketing - Marketing For Hippies

Tad Hargrave marketingforhippies.com

Future of Marketing and Advertising and non-coercive marketing

Old-school marketing is functional. It's about manufacturing emotion to manipulate people, jumping straight into showcasing products, highlighting features, promoting benefits and talking price. New-school marketing is never about manipulation. It's about engaging people with your raison d'être. That's why purpose is at the heart of a complete and

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Sharecropping — Prolific Publisher

"But aren't people indecisive?" - Marketing For Hippies

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

slow marketing - Marketing For Hippies

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing