marketing

a gallery of resources and good reads to perfect your marketing, cold emails, referral strategies, SEO, and more

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OUTSIDERS social signals 2024_v5

social media signals 2024_v1 WELCOME

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sari

fresh-eggs-flying-lessons

Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.

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aalex

excellent lessons on marketing and brand

The Laws ofAdvertising

Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious

alex

alex

A great story about marketing and advertising:

About 80 years ago ad man Claude Hopkins had a major problem.

Here it is:

It was Hopkins' job to create advertising to sell Schlitz beer.

Schlitz, an unremarkable beer with nothing to recommend it over any other brew was ranked a miserable 15th in sales in the U.S. beer market.

Claude approached this projec

alex

You should write something that you yourself would read.”

“OK, but don’t you have any promotional tips?”

“That was a promotional tip.”

promotion

sari

How marketers think people buy: 1. Buyer sees ad. 2. Buyer clicks ad. 3. Buyer purchases. Versus how people *actually* buy:

This PMM from Spain got laid off so she made this video to stand out in the job market and I loveeee itttt. It's broken LinkedIn! https://t.co/emnEKVe68a

Heer Shingala ✍️👩‍🍳🤹‍♀️

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AAlara

great example of standing out