marketing
a gallery of resources and good reads to perfect your marketing, cold emails, referral strategies, SEO, and more
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marketing
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an ef... See more
Rory Sutherland • Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments
Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Carolyn Tate • 7 highlights
a.co
HeadsUp: Turn Usage Data into Dollars
headsup.ai
DIALOGUE
dialoguenyc.com
The biggest mistake a consumer company can make, Arnault says, is to delegate advertising to the marketing department.
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
