Abhilash Rao
@abhilash
Abhilash Rao
4 types of Pricing studies
Study: Van Westendorp Method with steps:
Ask price considered "too low"
Ask price considered a "bargain"
Ask price considered "expensive"
Ask price considered "too expensive" Drawbacks: Hypothetical bias, not frequently used by companies or academics, open-ended questions can lead to inaccurate results When to use: Frequently
The work you put into improving your funnel is effort well spent. But attempts to build a perpetual motion machine of profit almost always end with bitterness, because they require you to push too hard and too fast to do anything that lasts. The goal is to prime the pump with ads that are aimed at neophiliacs, people looking to find you. Then build
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Luck plays such a big role in the world. But it’s hard to talk about. If I say you got lucky, I look jealous. If I tell myself that I got lucky, I feel diminished.
Collaborative Fund • Lucky vs. Repeatable
One potential antidote you present to conflating one’s identity with the work they do is what you refer to as “diversifying your meaning-making portfolio.” I think most people feel that they could be devoting more time to their hobbies and communities (and anything else outside of paid employment
Shantanu Deshpande on LinkedIn: Just observed some wildly unexpected behaviour from myself. I order on… | 107 comments
linkedin.com
Classic example of “mutli-homing” in platform network effects
pitch framework.
Number one, you start by looking forward
and lead with your destination.
Number two, then you go to your backstory.
And number three, you round it all out for me
by connecting the dots and bringing it all together.
And the beauty of this strategy
is that you know, and you will practice,
and you will wrestle with your destination.
Y... See more
Number one, you start by looking forward
and lead with your destination.
Number two, then you go to your backstory.
And number three, you round it all out for me
by connecting the dots and bringing it all together.
And the beauty of this strategy
is that you know, and you will practice,
and you will wrestle with your destination.
Y... See more
The pitch framework: Destination, backstory, connect the dots - Pitching Yourself for Opportunity Video Tutorial | LinkedIn Learning, formerly Lynda.com
via Jodi Glickman (pitching yourself)
Just ‘going with the flow’ drains the purpose from your work and life, makes personal and professional relationships seem tenuous and uncertain, and almost guarantees that you’ll fail to live with intention. All this means you may not accomplish things you’d really like to accomplish.
Susan David • Emotional Agility
Too often people assume that you should only focus on one thing in your life, period. But that’s not what this strategy is about. It’s about being smart about what you pursue. Yes, you can achieve a lot of things…But just not at the same time.
You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more
You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, get kids,... See more
The roots of the word “compete” are the Latin con petire, which meant “to seek together.” What each person seeks is to actualize her potential, and this task is made easier when others force us to do our best. Of course, competition improves experience only as long as attention is focused primarily on the activity itself. If extrinsic goals—such as
... See more