Vyara Ndejuru
@vyarandejuru
we’ll see I guess
Vyara Ndejuru
GO DIRECT: THE MANIFESTO
I. TRADITIONAL PR IS DEAD.
For too long, founders have yielded control over their narratives to media and middlemen.
Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get medi... See more
Lulu Cheng Meserveytwitter.comThe best spokesperson for any endeavor is not the one who has the most polish, the longest tenure, or the “right” credentials. It’s the person who holds the secret knowledge upon which the enterprise is built, the person who can not only describe the idea but, in the face of inevitable opposition, fight for it and win.
Founders need to take their narrative as seriously as they take the rockets or robots. They would never outsource their product — and when it comes to convincing others to support the mission, the story is the product. Outsourcing comms is as bad as outsourcing code. As evangelists, founders are irreplaceable.
Web 3.0 and
The rise of hip-hop and the metaverseIt’s been two years since Travis Scott’s Fortnite show attracted 28 million viewers and sparked a wave of interest in the metaverse. It was a turning point that, I’ll admit, I was way too bullish regarding the future of live entertainment. In-person concerts aren’t going anywhere, go check Live Nation’s stock pr... See more
Dan Runcie • The Rise of Hip-Hop and the Metaverse
Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching costs, and scale economies.
Patrick Woods • Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
One reason to be optimistic about the potential for co-ops to proliferate is that the mechanics of the internet make the knowledge required to build and operate them more accessible, and for their benefits to more easily spread and evangelized.
Austin Robey • Co-ops, DAOs, and the way forward for collectives
Cooperatives exist within the larger context of The Solidarity Economy, a global movement to build a just and sustainable economy that prioritizes people and planet over profit and growth.