RG Logan
@themid
RG Logan
@themid
Does the idea align with the zeitgeist and culture of the time?
Does the idea resonate with the repressed aspects of people's identities during that period?
There’s this guy who is sailing across the ocean, and he’s stuck in the doldrums in the middle of the Pacific Ocean. No wind to move him through it, just his tiny vessel and thousands of miles of ocean on all sides. He looks into his phone’s front facing camera, smiles and takes in the stillness of his surroundings. Naturally, this is all captured
... See moreStrategy’s role is about uncovering the truth that lives under all the brands scar tissue and presenting it in a new way.