RG Logan
@themid
RG Logan
@themid
In traditional strategy, the ‘therefore’ logic chain is much shorter. In creative strategy, ‘therefore’ stretches and leaps, but a good strategist can help a client understand why the leap is happening.
What makes something interesting is it denies the assumption of the audience. What makes something dull is it confirms the assumption of the audience. - Adam Morgan
https://podcasts.apple.com/us/podcast/on-strategy-showcase/id1494056579?i=1000654613992
The just use of imagination is not just conceptual. It must be enacted. Without this enactment, a re-envisioning is relegated to the realm of fiction and future. The just use of imagination is applicable (in that is must be applied), and employed in our current realities in service of justice and equality RIGHT NOW, now later. John Lennon’s “Imagin
... See moreAs Dead lyricist Robert Hunter wrote in the classic Dead song “Uncle John’s Band,” “When life looks like Easy Street, there is danger at your door.”
“The thing that happens in midlife is you start to feel the weight of accumulation of what you’ve acquired throughout your life. I don’t mean just physical things, I mean friends, responsibilities, the identities, and the invisible name tags that define who you are in the world. You frankly start to feel overwhelmed by all that accumulat
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