Simon Joliveau Breney

Without question, technology can increase our capabilities. But there is much that technology cannot do: deal with the unpredictable, manage uncertainty, construct a soaring building, perform a lifesaving operation. In many ways, technology has complicated these matters. It has added yet another element of complexity to the systems we depend on and

A good rule of thumb is to take the word that out of your apology. Instead of saying, “I’m sorry that…”, start by saying, “I’m sorry I…” This acknowledges upfront that you were the one responsible for the hurt and goes farther than “I’m sorry that you feel that way” ever will.

Dans un Modèle Produit, il y a une chose que l’on veut absolument éviter : investir le temps des ingés, qui sont des personnes coûteuses, sur des sujets qui ne font pas l’affaire auprès des clients. Au produit, c’est notre travail de minimiser ce gaspillage.

“ Brian talks a lot about building ‘eleven star experiences.’ That really means challenging us to think about what the perfect experience would be, without being constrained by scale or other technical constraints. In our storyboards, we’re encouraged to figure out how to get a few users to really love the product, then we can figure out how to sca

“There will be only answers,” the writer Marguerite Duras said in 1985 when a TV show asked her to make a prediction about the year 2000. “The demand will be such that there will only be answers. All texts will be answers… about [man’s] body, his corporeal future, his health, his family life, his salary, his leisure. It’s not far from a nightmare.

If instead of 10% you try to improve 10x, you completely change the conversation.

Doing more won’t cut it. You can’t go 10x with optimization. You need to radically re-think how you get from A to B.

Only when you make a goal impossible, you’re forced to stop working based on your current assumptions and knowledge.

If you try to improve something by 10%, you can almost always solve the problem with brute force and caffeine.

2. Know the customer. Talk to them. It is tempting to assume that we understand our customers, but we are often wrong. We validate our assumptions through qualitative and quantitative customer input.