Sublime

Say a teacher wants to remind a fifth-grade class to bring the novel they’re reading to school—and keep reminding them every Monday morning without resending. That’s a classic “delight” feature, but was it worth the engineering time to make it a top-line priority? Would it move the needle for user engagement? When our answer was no, we decided to s

Be the thing — Don’t just theorize about release clubs, actively be one every day. By doing things we want as a release club, we learn what others might want. This act of progressive productization, where we first do the thing for ourselves and then make it available to others, has repeatedly revealed valuable truths that have helped us bring this

So, we use prototypes to conduct rapid experiments in product discovery, and then in delivery, we build and release products in hopes of achieving product/market fit, which is a key step on the way to delivering on the company's product vision.

purpose of product discovery

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