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“We liked that texting allowed us to reach customers in a way that felt more intimate than other mediums like email or social media,” said Shine. “It’s not broadcasted or one-way communication, and because of that, it makes for a really natural back and forth platform on which we can have actual conversations with our audience members.”

Kaleigh Moore • An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES

Build an audience

Jason Fried • Rework

As you’re building your MVP, make sure to include feedback that tells your customers they’re on the right track. Slack, for example, offers light, charming visuals that confirm you’ve read all your messages—the core activity in the system.

Amy Jo Kim • Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games

In this book, I’ll refer to customer needs, pain points, and desires collectively as “opportunities”—they represent opportunities to intervene in our customers’ lives in a positive way.

Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Scott Belsky Talk at South Park Commons

Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that

we mean listening to our customers and applying that feedback to future interactions.

Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology

- Taking a consumer approach to enterprise

Brianne Kimmel • Not Found

The secret behind Perplexity, Base, & Figma

offmenu.substack.com

genuine relationships with and between our members was our competitive advantage against other technology companies like Squarespace and Wix that sought to commoditize websites and online portfolios.