Sublime
An inspiration engine for ideas
- Khoros (fka Lithium) - Samsung, Sephora, Microsoft, Airbnb, Powerschool, eBay, Etsy - Higher Logic (Acq. Vanilla Forums) - Tesla, Electronic Arts, and a lot of nonprofits. They also have good onboarding - Salesforce Experience Cloud - Farmers Insurance (Agents), UC BerkeleyAnd there are a few new entrants that might be inter... See more
Li Jin • Community leaders deserve better: An open letter about community software
Personas are people, sales reps who are the end-user, Eric the IT person, and Janet the sales rep, John the champion in the account (the most important).
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Introduce yourself/your company Set expectations for what they will receive Restate the benefits of being a subscriber/lead Get them to make micro-commitments Open a “curiosity loop” (so they wait on pins and needles for your next message).
Ryan Deiss • Invisible Selling Machine
“Did you know?” leads with value. Rather than try to agitate the problem, you’re offering a powerful idea immediately.
“I have a secret...” leads with intrigue. It is a very powerful position to be in when you’re the person who showed someone outside a world what the inside really looks like.
“I wouldn’t do it that way,” immediately defines you in a ... See more
“I have a secret...” leads with intrigue. It is a very powerful position to be in when you’re the person who showed someone outside a world what the inside really looks like.
“I wouldn’t do it that way,” immediately defines you in a ... See more
the switch to personalization from CRO comes late for many inbound platform projects, such as websites and apps. On these platforms, the personalization of messages is secondary to personalizing the content feeds for products, articles, shows, and such.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Product: Create spaces for customers to share product feedback and ideas with each other and with your team. Example: Atlassian feedback section
David Spinks • A Founder’s Guide to Community
(e.g. customers, investors, industry experts, key hires, etc).
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Jason Fried: Building A Profitable Tech Company & Staying True To Your Values | SVIC Podcast #10
youtube.comPostHog - How developers build successful products
posthog.com