Sublime
An inspiration engine for ideas
stay true to their core DNA and leverage the assets they have.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Wolff Olins
wolffolins.com
Victoria’s Secret originally personalised to drive brand loyalty and customer value.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study ∗
Advertising Incrementality Measurement using Controlled Geo ...
Analyse your inquiries and the action they produce.
David Ogilvy • Ogilvy on Advertising
When Procter & Gamble uses a continuing character to sell a brand, he or she is always an unknown actor or actress, never a celebrity.
David Ogilvy • Ogilvy on Advertising
Unprompted Brand Awareness measures also under-report atypical brands
Jenni Romaniuk • Better Brand Health eBook
marketing de contenido implementado para el lanzamiento de la serie P20 de Huawei fue evaluado por empresas como Ipsos, Google Trends, comScore y Socialbakers.
Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
Carly Harrison
@carlyontheweb