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Why Products Should Be “Slick”, Not Just Viable
Why products should be “slick”, not just viableherman.bearblog.dev
In fact, the only thing we look for primarily from a product perspective, does it reduce friction to achieve human needs? The number one you have is are people pulling the product off the shelf? Number two is does it reduce friction? Then number three, of course, is listen, are there smart marketing channels? And once you find that product-market f... See more
Invest like the Best • Internet Scale Businesses
We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.
Scott Belsky • Crafting The First Mile Of Product
The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel.
Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers, ... See more
Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers, ... See more
That's where the challenge of building quality products starts to creep in. The constant tension of shipping faster versus shipping better. Falling into a cycle of "Ship, then iterate" is a trap. It ends up being more shiterate . Things happen and that "fast-follow" V1.1 release or V2.0 you had imagined probably won't. There's alwa
... See morePaul Stamatiou • Craft
1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The p... See more
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The p... See more
The Growth Newsletter #146
Even if the quality is superior, there is more to succeeding than just the product and the marketing.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?