Sublime

rarely yields anything beyond mediocrity. In

Investor and mathematician Jim Simons on beauty:

"Be guided by beauty. I really mean that. I think pretty much everything I've done has had an aesthetic component—at least to me. Now, you might think, "Building a company that's trading bonds? What's so aesthetic about that?" What's aesthetic about it is doing it right. Getting the rig

Reaching one billion hours was a game of inches; our engineers were hunting for changes that might yield as little as 0.2 percent more watch time.

Kessel went on a fact-finding mission to Silicon Valley, meeting with hardware experts from Apple and Palm and with executives from the famed industrial design firm Ideo.

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential.

surgeon.

The ability to look deeply is the root of creativity. To see past the ordinary and mundane and get to what might otherwise be invisible.

we can use design principles and discipline to shape our minds. This is different from acquiring knowledge. It’s about designing how each of us thinks, remembers, and communicates—appropriately and effectively for the digital age.

Elegance In Science, argues that elegant proofs or theories have most or all of the following features: they are simple, ingenious, concise and persuasive;