Sublime
An inspiration engine for ideas
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
amazon.com
You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets.
Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.
Porsche succeeded by designing the product around the price. This is what smart companies do
Madhavan Ramanujam • Monetizing Innovation
Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
amazon.com