Sublime

One is to create a separate business unit for selling data, insights, and technology.

million managers and analysts with the know-how to use the analysis of big data to make effective decisions.”

They are using customer “journeys” through the tangle of websites, call centers, tellers, and other branch personnel to better understand the paths that customers follow through the organization, and how those paths affect attrition or the purchase of particular financial services.

One aspect of it is to consider not businesses, but the individuals that work in those businesses, as a company’s real customers. Some B2B marketers are already beginning to do that, and to track movement of individuals across companies.

LinkedIn, though it’s still a relatively small company (with roughly seven thousand employees), has more than a hundred data scientists. Google has more than six hundred. These numbers bespeak a major commitment to big data.

The Fifth Discipline: The Art and Practice of the Learning Organization BY PETER M. SENGE

A McKinsey report states, “By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5

New titles might not have increased his influence. By the start of the 1960s Baker was engaged in a willfully obscure second career, much like the one Mervin Kelly had formerly conducted, a career that ran not sequentially like some men’s—a stint in government following a stint in business, or vice versa—but simultaneously, so that Baker’s various