Sublime

modeling learns from both customers who were contacted and others who weren’t.

Competing on Analytics and Analytics at Work,

This approach, used by such companies as Narrative Sciences and Automated Insights, creates a story

analytical models in Analytics 3.0 are often being embedded into operational and decision processes, dramatically

predicting influence on behavior.

but to learn from consumers about their behaviors and preferences.

That’s not the same thing as predicting who will buy because they were contacted;

Three start-up firms that support this type of analysis are Quid, based in San Francisco; Recorded Future, based in Boston; and Signals Intelligence Group, based in Israel.

comes from telematics sensors in over forty-six thousand vehicles.