Sublime
An inspiration engine for ideas
hipótesis del crecimiento,
Eric Ries • El método Lean Startup: Cómo crear empresas de éxito utilizando la innovación continua (Spanish Edition)
So, the product challenge became how they were going to make sure Netflix customers could watch a set of movies they would love, yet wouldn't bankrupt the company.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Kevin’s idea for reinventing the book industry: An author writes an ebook and sells it or $X. Then, the author pays readers who end up finishing the book $(X+1).
Kevin Kelly • a16z Podcast: The Truth about 1000 True Fans + Pricing Our Attention | Andreessen Horowitz
In a study on sports fan loyalty,11 researchers found four stages of “fan-hood:” 1) non-fans; 2) light fans; 3) medium users; and 4) heavy users. Heavy users (the Alpha fans) contribute 80 percent of the revenue to a sports team through ticket sales and merchandise purchases but make up 20 percent or less of the total fan base.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
los consumidores que sienten una mayor necesidad de usar el producto. Estos consumidores tienden a perdonar los errores y están dispuestos a proporcionar feedback.
Eric Ries • El método Lean Startup: Cómo crear empresas de éxito utilizando la innovación continua (Spanish Edition)
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
amazon.com