Understanding the Modern GTM for early-stage founders

The 6 guiding principles of Modern GTM:• Create content that can be discovered when people Google the relevant problem.• Design a free product that enables the USER to experience the value of the solution quickly.• Understand the distinct profiles and needs of USERS and BUYERS in a customer prospect and create material and process to optimize engag... See more

For software startups, the most significant change that resulted from technology innovation between 2005–2010 was that SELF-SERVICE became not only possible but the preferred method of engagement for customers.

People don’t like being sold to — at least, not without first warming up to the idea on their own. This means learning how to build a business with a Modern GTM at the core.