Sublime

why our users and customers behave the way they do),

the order of the questions is important, not only because you want to make users feel comfortable, but also because the sequence of questions can create bias.

Assume that you have at most 7 to 10 minutes of a person’s attention.

what they are doing),

For this type of analysis, I am only interested in finding things that don’t work, are annoying, take too long, interrupt me, confuse me, or block me from continuing. Things that work well, I ignore. When I do encounter a usability fail, I take a screenshot, put that screenshot into a Keynote deck, and rate each usability fail based on the followin

To do this, set up a targeted test that tracks visitor’s favorite content (based on at least three views of a particular piece of content or product) that then shows them content relating to this in a module on one of your key pages.

We’re called to act when we know what others have experienced with a product, or we know what they’re doing at a Web site, or we even know what they are doing right now.

Dr. Larry Rosen, a professor of psychology at California State University, discovered that the average teen and young adult genuinely believes they can follow six or seven forms of media at once. We are not machines. We cannot live by the logic of machines. We are humans, and we work differently.