Sublime
An inspiration engine for ideas

Let them decide when they need it and how much.
Julie Dirksen • Design for How People Learn (Voices That Matter)
Determine its impact:
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics

Show it shiny things. • Tell it all the other elephants are doing it. • Leverage the elephant’s habits.
Julie Dirksen • Design for How People Learn (Voices That Matter)

what they are doing),
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
primary use of your homepage should be for category-level navigation.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Design for How People Think: Using Brain Science to Build Better Products
amazon.com