Sublime
An inspiration engine for ideas
pushing companies way beyond their comfort zone with compelling evidence,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
roles and, in many cases, their behaviors.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Scott Belsky Talk at South Park Commons Often designs from...
sublime.app
interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
principal product manager.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Livingston: Was it hard designing something for non-technical users? Perlman: It's extremely hard, because you have to design for someone who's not you. After a while, as you develop interfaces and have experience with them, you begin to think with the intuition of a person who does not understand the inner workings of the system. And you also have
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