Sublime
An inspiration engine for ideas
Gajria’s experience at Expedia helped: “I have found that big changes rarely have the impact that management expects; the biggest upside comes from many small changes that are tested at high speed.”
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
Each quarter we try to study an admirable company and discuss it with our Operating Group managers and board members. We focus on high performance conglomerates that have demonstrated at least a decade of superior shareholder returns.
Ryan • Mark Leonard Letters
I’ve given a name to this continuing progression of demo ➞ feedback ➞ next demo: creative selection.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Reed Hastings • No Rules Rules: Netflix and the Culture of Reinvention
• Who will be my most valuable customers? • How will their critical priorities evolve? • How must I reinvent my business design to take advantage of the new paths to profitable customer-centric growth?
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
make their ship accessible to startups and innovators.
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Scott Belsky
Abie Cohen • 9 cards
managers are skeptical about testing because they barely notice a business impact and won’t commit the resources and leadership support that’s needed to scale experimentation activities.
