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The Happy Customer Handbook: 59 Secrets to Creating Happy Customers Who Come Back Time and Time Again and Enthusiastically Tell Others About You. You can get a free copy of the book, including FREE postage, at www.TheHappyCustomerHandbook.com

Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology

Patrick King

amazon.com

Cover of The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology

Karp’s genius was to make it look and feel like an important book from an important man.

The Shape of Bridgewater

Attention is the leverage of media. This is the first way you can scale a brand or a business without eating into your future goodwill because the more attention you accumulate, the more productive everything in your business will become.

Taylor A. Welch • The Wealthy Consultant: Confessions of a 9-Figure Advisor

people listen to experts, but they follow leaders, and they’ll more eagerly and passionately come into the world of a leader over a mere expert. Experts are a dime a dozen now, especially nowadays where anyone can put up a book on Amazon or write an article or make a YouTube video. But a leader, a true leader… people will seek out. They will climb

Ben Settle • BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value -- you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind -- gets rather a bad rap. If you think about it, if you want to live in a world in the future ... See more

Rory Sutherland • Rory Sutherland: Life lessons from an ad man

Submit five articles exactly alike and five people may choose one of them. But point out in one some qualities to notice and everyone will find them. The five people then will all choose the same article.

Claude C. Hopkins • Scientific Advertising

The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies

Gaby Goldberg femstreet.substack.com

partner whose target market fits their product. Your goal is to help the partner turn their product from a commodity into a unique product or experience.