Sublime

crafted a new phrase based on the laws of habituation. In the opening seconds of my YouTube videos, I said: ‘Seventy-four per cent of you that watch this channel frequently do not subscribe.’ (This is so specific, revealing and thought-provoking that the brain pays attention to it, bypassing the habituation filter.)

Here are a few things we have done to increase the perceived value of our offer so far: We changed what we sell from an improvement offer to a new opportunity. We developed proprietary frameworks that are unique to us. We created our own category inside the marketplace where we can become the category king. We packaged our frameworks in different w

Identify your Dream Buyer’s single most pervasive and persistent hair-on-fire problem – and then offer them the single most valuable and immediate solution.